Europe’s Tallest Building : The Sahrd by The Sellar Group

The Shard represents the achievement of a 10-year mission by the Sellar Group to create a flagship project that would demonstrate the economic and social value of building high-density structures
at major transport nodes.

The idea was simple and strong: working round transport infrastructure cuts down journey times, reduces traffic densities, offers people precious time and the city more space and less pollution. This meant acknowledging as a key asset the fact that 54 million people a year travel through London Bridge Quarter and can move straight from train to desk in the Shard.

Its success will inspire businesses to expect a higher quality of working environment, architects to approach commercial projects with a more open mind, local business to reset their sights at a higher level and international business to understand where the true heart of London lies.

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